• w-facebook
  • Twitter Clean
  • w-googleplus
  • HOME

  • PRODUCTS/SERVICES

  • OUR WORK

  • CONTACT

  • BLOG

  • More

     17 Industrial Park Road

    Centerbrook, CT 06409

    (860) 581-8574

    info@OneLookSigns.com 

    • Facebook Social Icon
    • Google+ Social Icon

    What Is the Right Sign For Your Business?

    December 10, 2015

          We said it before; your sign is your voice on the street. It speaks to customers and passers-by and invites them in to browse and purchase from you, whether goods or services. How can a sign do all that?

    Well, you must think about a number of different things as it relates to your sign and using it as a powerful marketing tool. Your sign should convey who you are, what you do and where you do it. Here are some questions you should ask yourself. Where my sign should be placed on the building for maximum visual presence? What should my sign say? Can I read it as I drive by in a car or other moving vehicle? What are the demographics of the area? What demographic am I trying to reach?

          Once you have answered the more marketing driven questions above, you are ready to consider some of the more detailed elements of your sign. Your logo, key word or graphic should be prominently displayed. Is your sign legible? Letter size, letter shape and letter spacing are all important things to consider. Letter size is driven by viewing distance; how far away do you want your sign to be read. As for the shape, some styles are more legible than others with script and extended styles being more difficult to read unless they are part of an already well-advertised and marketed logo that is easily recognized – Coca Cola, for example. Letters spaced apart at a reasonable distance are more easily legible than those that are crowded together.

          Two other detail elements to consider are color and brightness. Signs with colors that sharply contrast will be more legible than those that do not. With this in mind, you’ll want your sign placed in a position where there is no competing or conflicting background. A sign must be bright enough to stand apart from its background, but not too bright that blurs as you pass by. The color should, also, be consistent with or enhance the company’s logo or brand.

    In essence, is your sign viewable from the street? Do the letter height, shape, spacing and legibility provide the best possible marketing message for you?

     

     

     

          Regardless of how good your product or service is, if your sign does not reach out and entice people to stop, your business may have a tough time surviving in this highly competitive and media rich society. Having your sign professionally designed will be worth your while. Professional designers are experienced in coming up with the best ways to capture consumer attention and brand your business in a highly competitive market. Given your long term success can be enhanced by your signage, it is worth investing in having it professionally designed from the beginning.

          Your sign designer should be able to take all of these things into account and provide you with the sign solutions that incorporate all of the aforementioned elements and still keep in line with your branding. How do you choose a designer? For larger companies with a corporate identity, you likely have a design team or contract with a design firm to do all of your branding. However, for signage, it is important to also consider using a designer who has worked with or is, also, a sign maker.

          Sign companies often have highly talented designers on staff that are not only versed in showcasing your business with their design, but who have the knowledge and expertise in production techniques and requirements. Additionally, sign makers, being keenly aware of your budgetary concerns, can provide the best options for optimal visual exposure at the best possible price.

          So, when deciding on the right sign for you, make sure it conveys to your customers what it is you are selling. They should be able to tell at a glance who you are and what you are about. Proper sign design is a key element to making sure you get that result. Take the time to reach out to a sign maker/designer; they can assist in making your sign one of your most powerful marketing tools!

    Tags:

    Choice

    Sign

    Design

    Concept

    Custom

    Install

    Signs

    Custom Signs

    Installation

    CT

    Shoreline

    Attract

    Customer Aquisition

    Builders

    Exterior

    Logo

    Branding

    Signage

    One Look Sign

    One Look

    One Look Sign Company

    Old Saybrook

    Essex

    Westbrook

    Lyme

    Old Lyme

    Middlesex County

    Middlesex

    Connecticut

    Please reload

    Featured Posts

    Why Wrap Your Vehicle?

    July 24, 2013

    Saybrook Country Barn

    April 8, 2017

    1/2
    Please reload

    Recent Posts

    Custom Graphics for Mystic Organics and More in Mystic, CT

    August 15, 2017

    Custom Vehicle Graphics Designed, Fabricated and Installed for Shipman’s Fire Equipment in Waterford, CT

    May 23, 2017

    A Company Logo with Phone Number, is a Great Low Cost Solution for Marketing Your Company

    April 21, 2017

    Saybrook Country Barn

    April 8, 2017

    Ireland Oil Company of Vernon, CT. Gas and oil burner specialists Get New Graphics on Their Vehicles

    February 17, 2017

    Considering a Window Display for the Holiday Season??

    November 26, 2016

    The Papercraft Clubhouse - New Location - New Image

    August 1, 2016

    Branding

    June 3, 2016

    Be Seen in Traffic

    April 9, 2016

    Northeast Wealth Solutions

    March 13, 2016

    Please reload

    Search By Tags

    Advanced Back and Nect

    Advertizing

    Attract

    Branding

    Builders

    CT

    Choice

    Concept

    Connecticut

    Custom

    Custom Signs

    Customer Aquisition

    Design

    Essex

    Exterior

    Fleet

    Install

    Installation

    Interior

    Lee Company

    Logo

    Lyme

    Middlesex

    Middlesex County

    Mobile

    New London County

    Old Lyme