One of the latest trends in marketing is vehicle wraps. It is an effective and cost efficient way to advertise your business. Whether you operate a fleet of 1,000 trucks or rely on a single car or van to deliver your products and/or services, vehicle wraps can turn your fleet into cost effective 24 hour a day, 365 day mobile billboards, powerful enough to build brand awareness and drive sales.
Let’s compare the costs of traditional advertising versus that of vehicle wraps. In a comparison done by Pole Position Marketing (http://www.polepositionmarketing.com/library/advertising-comparison/), you can see that traditional marketing channels like television or radio spots, magazine ads, direct mail pieces and even search engine optimization, can eat into your advertising budget to the tune of thousands of dollars. Vehicle wraps, on the other hand, will last 4-5 years and generally range in cost from $2,000 – $5,000.
Need more proof that vehicle wraps are THE key component in your advertising strategy? 3M pointed to a study on fleet graphics done by RYP & Becker Group that found the following:
97% of survey respondents recalled the ad on the truck compared to 19% recall static signs
98% thought the ads created a positive image of the advertiser
96% thought fleet graphics had more impact than billboards.
Additionally, the American Trucking Association (ATA) reported that 91% of people surveyed DO notice words and pictures on Mobile Advertising Vehicles. 75% reported that they developed a favorable impression of the company when graphics were used and 29% said they would base a decision on these impressions.
Here are some other statistics for you to help influence your decision:
150 million Americans commute every day
The average American travels 15,000 miles per year
Outdoor media reaches 96% of US consumers
The average American spends over 2 hours in the car each day
Those spending the most time on the road range from 25-54 years of age
The majority of drivers own a home and have children
The majority of drivers are college educated and make over $75,000 per year
Mobile advertising generates 2.5 times more attention than static billboards
Of the heaviest commuters, 74% don’t watch TV news and 27% don’t read a newspaper. (Arbitron Outdoor Society)
If you’re ready to dive right in, by all means, go with the full vehicle wrap. If you are on the fence , the partial or half wraps are less expensive alternatives. If you just want to dip your toe in the water to see how it feels, there are the traditional vehicle lettering and graphics.